Naples Luxury Real Estate Team
Driving competition to move your price higher.
How we do what we do...
Our marketing expertise gives you a decisive edge. We go far beyond traditional real estate channels—not only telling your home’s story as beautifully as it can be told to active buyers, but also engineering new ways for people to experience it, including very likely buyers outside of that group.
One example of how we market your listing is through a series we produce called Naples Weekly Open House. We created this platform because the standard tools used across literally the entire real estate industry all stop at the same ceiling—and we want to reach buyers in ways the industry simply has no mechanism to reach. Those traditional channels aren't nearly enough to live up to our promise of delivering the "best possible price for your home".
Our series has uncompromising standards—from the homes we select, to the way we tell their stories, to the precision with which we broadcast episodes to the exact prospects who matter. The result is a series people genuinely want to watch. The view metrics, along with delivered results, prove something very important: standard real estate marketing rarely generates the competition required to achieve a home’s highest possible price. Here are a few episodes :
Our marketing engine doesn’t stop there. There are likely no other agents who invest as much as we do in marketing your home—it’s built into our brand, and it’s baked into our promise. We explore every channel, every angle, and every idea that can bring the right people to your door. It’s why our listings fill even during quieter stretches in the market. Many visitors we attract aren't planning to move at all until they see marketing that moves them—some come for a friend, some for a dream, and some simply because the story of the home resonates more deeply than the story of their own home.
3 Musts of Story Driven Marketing...
1
2
3
Tell it Beautifully
Deliver it Precisely
Make Them Love It
1
Every great piece of marketing begins with a story—but not just any story. It has to be told beautifully. When we take on a listing, we’re not simply presenting features; we’re revealing the heart of the home in a way that feels authentic and emotionally resonant. A beautifully told story draws people in, makes them lean forward, and connects them to the experience in a way basic marketing can’t.
2
But a beautiful story means nothing if the right people never see it. That’s why the second rule—deliver it precisely—is just as important. We engineer our distribution with intention: reaching the exact buyers who are most likely to fall in love, wherever they are and whatever device they use. It’s targeted, it’s strategic, and it ensures that your story isn’t just delivered—it's delivered to people who matter.
3
And the third rule is the rarest of all: make them love it. Most marketing is tolerated; ours is something viewers actually enjoy consuming—dare we say, even look forward to. When people love the stories you tell, they stay longer, they engage more deeply, and they walk away feeling something real. That emotional connection is what drives action: scheduling a showing, sharing the story, or competing to win the home. It’s also what consistently delivers the best possible outcomes for our clients. After all, you can’t break sales-price records without breaking advertising-metrics records.
You're selling your home once...
have a great strategy.
There are likely no other agents who invest
as much as we do in marketing your home...
... it's built into our brand, and baked into our promise.
About Us
Larry Kain
Marketing
Matthew Vos
Realtor
When marketing strategist Larry Kain partnered with elite real estate professional Matthew Vos, they built something Naples had never seen before.
Matthew was already breaking neighborhood sale-price records and earning five-star reviews from every single client. But more importantly, he had built his reputation on one unwavering belief — that every seller deserved the absolute best possible price for their home. Long before he met Larry, Matt was quietly setting a higher bar for what it meant to represent a homeowner.
Matt knew that achieving record-breaking results wasn’t something an agent could do alone — it required the client to be equally committed to that same goal. When Matt met new sellers, although they didn’t realize it, he was screening them just as carefully as they were screening him. He was looking for true partners — people who shared his vision, who would collaborate, trust the process, and help create the conditions needed to achieve the highest possible price.
Larry, meanwhile, with his marketing company had spent decades mastering the art of storytelling for small and medium-sized businesses — creating campaigns that moved audiences. When selling his own home as a "for sale by owner" in New Jersey, he shattered his town’s price record.
At the time, his real estate agent had brought only two families through the home in a six month period. The moment Larry ended that agreement, he took over the marketing, and within two weeks drew 80 families to his open houses — receiving four offers, all in a single day, and all from people who hadn’t been searching for a home.
His strategy was to blitz the story of the home to a precisely defined local audience in hopes that multiple parties would simultaneously fall in love with it, driving the price higher through competition. That’s exactly what happened — the story resonated, the competition grew, and the home sold for the highest price in the town’s history, receiving the 4 competing offers within just 2 weeks.
When Larry met Matt and saw his reputation of kindness, commitment to partnership, precision, and achieving the best possible price for every client, he knew he had found the perfect person to build something extraordinary with. Together, they formed Naples Best Price Team — a partnership with one mission: to get sellers the absolute best possible price for their home.
When all is said and done you'll know—without question—nothing more intelligent, nothing more creative, and nothing more strategic could have been done to secure a better price for your home.
★★★★★
★★★★★
Matthew Vos & Larry Kain from John R. Wood are a lot more than Realator’s. They are more like magicians. These guys are amazing. They take a different approach to selling properties. They take time to find out why your property is unique and why prospective buyers would want to live there. Then they create a compelling video and get it in front of the perfect audience. We had two luxury properties that needed to be sold at the same time. One was an oceanfront condo and the other a beautiful 4500 sq ft home in a gated community. When they started working their magic we were getting more qualified viewers in one week than our old realtor was getting in a month. The market was brutal but they kept us informed, had great ideas and eventually sold both properties in the same week. Thanks guys!!
Bob Lauter, Naples FL
